Case study - Exponat

THE DETAILS

Role

creative director

Client

National Museums

Agency

e-act creative digits

Launched

mid 2016

Location

Bulgaria

Type

creative concept

identity system

video shooting

video editing

motion graphis

digital marketing

identity system

In a few words

video case study

WHAT TO IMPACT

Change people’s mindset of thinking that museums are dusty old school places. Tell them that every exhibit has a story that should be told.

Challange

HOW TO IMPACT

Bring some more digital taste to the museums. The decision was to use the holograph technique and bring it to a whole new and meaningful level. Let people learn and experience the exhibits through their smartphones. Museums selected some of their most popular and interesting exhibits and we made 5760 photos in 24 MP for 40 exhibits in total. Everyone of them was photographed in 360 degrees, which later made it possible for people to see in all viewpoints. The platform was named “eXponat” and transformed it in a pack, which was given to visitors in the museums.

SOLUTION

Every video has English and Bulgarian voiceovers, telling the story of the exhibits. For the Bulgarian VO was invited the pop singer duo Alex&Vladi, who made the stories more genuine.

Platform was mobile first with a desktop version as the decision was to use a website rather than app to remove the “download” barrier and everyone can see the exhibits with or without prism easily.

Every eXponat pack includes a prepared pyramid for enjoying the holographic video. However, in the website everyone can find a DIY instructions how to make it at home.

Main Elements

National Museum “Earth and Man”

This is one of the biggest mineralogical museums in the world.It was founded on 30 December 1985 and opened for visitors on 19 June 1987. The museum is situated in a reconstructed and adapted historic building with an area of 4,000 m² constructed in the end of the 19th century (1896–1898). It has a number of exhibition halls, stock premises, laboratories, a video room and a conference room. Its collection covers 40% of all known naturally occurring minerals as well as man-made ceramics prepared by Bulgarian scientists.

first museum

National Ethnographic Museum

It’s housed in the premises of the former Royal Palace, a remarkable building downtown Sofia from the end of the 19th century – a monument of culture. The purpose of the National Ethnographic Museum is to collect, preserve and expose everything connected to the Bulgarian ethno cultural wealth.The Museum possesses more then 50000 collection items organized under several categories: clothes, goldsmith crafts, copper objects, ritual objects, woodcarving, agriculture, ceramics, fabrics and embroideries, home furnishing, carpets, foreign art, and etc.

second museum